Insights & Analytics
Smarter Decisions. Stronger Growth.
At TMCG, we turn data into direction. Our Marketing & Sales Insights & Analytics services help businesses uncover what’s working, what’s not, and where the next opportunity lies. With deep industry expertise and cutting-edge analytics, we empower your teams to make confident, data-driven decisions that drive measurable growth.
Unlock the Power of Insight
Marketing Analytics
Maximize the impact of every campaign. We help you understand what drives engagement, optimize spend, and connect with the right audiences at the right time.
- Campaign performance tracking
- Attribution modeling
- Customer segmentation
- Channel optimization
- Brand health monitoring
Sales Analytics
Turn pipeline potential into performance. Our tools and insights help you shorten sales cycles, forecast more accurately, and elevate your sales strategy.
- Sales funnel & pipeline analysis
- Territory & quota planning
- Lead scoring
- Sales performance dashboards
- Forecasting & trend modeling
Customer & Market Insights
Know your customer. Know your market. We blend internal and external data to deliver powerful insights that shape product, pricing, and go-to-market strategies.
- Voice of the customer analysis
- Customer journey mapping
- Market sizing & competitive benchmarking
- Pricing strategy & elasticity modeling
Data Strategy & Enablement
Build a foundation for scalable insights. We help you bring structure to your data, integrate the right tools, and build dashboards your teams will actually use.
- Data governance & quality frameworks
- Dashboard development (Power BI, Tableau, Looker, etc.)
- Sales & marketing data integration
- MarTech & SalesTech optimization
- Analytics training & enablement
Why Partner With TMCG?
- Industry Expertise: From B2B to consumer goods, tech to healthcare, we understand your world.
- End-to-End Support: From strategy to implementation, we stay with you every step.
- Actionable Outcomes: Insights that translate into smarter strategies—and real business results.
- Tool-Agnostic Approach: We work across platforms and tailor solutions to your ecosystem.
From Insight to Impact
Whether you're optimizing campaigns, fine-tuning your sales engine, or building a more data-literate organization—TMCG helps you make decisions that move the needle. Let’s turn your data into your next competitive advantage.
The Murray Consulting Group
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