Murray Consulting Group
Murray Consulting Group
  • Home
  • Capabilities
    • Marketing & Sales
    • Implementation
    • Operations
    • Talent & Performance
    • Strategy
    • Transformation
  • About
    • Overview
    • Our Culture & Values
    • Meet the Team
    • Code of Conduct
  • Contact Us
  • More
    • Home
    • Capabilities
      • Marketing & Sales
      • Implementation
      • Operations
      • Talent & Performance
      • Strategy
      • Transformation
    • About
      • Overview
      • Our Culture & Values
      • Meet the Team
      • Code of Conduct
    • Contact Us
  • Home
  • Capabilities
    • Marketing & Sales
    • Implementation
    • Operations
    • Talent & Performance
    • Strategy
    • Transformation
  • About
    • Overview
    • Our Culture & Values
    • Meet the Team
    • Code of Conduct
  • Contact Us

Marketing Function Excellence

man working on laptop with icons for quality overlaying the image

Transform Marketing Into a Strategic Growth Engine

At TMCG, we help marketing leaders unlock the full potential of their teams, tools, and strategies. Our Marketing Function Excellence services are built to elevate the marketing organization—making it faster, smarter, and more aligned to business outcomes. Whether you're modernizing your operating model, optimizing creative workflows, or enabling better data-driven decisions, we bring the right mix of strategy, structure, and execution to help you lead with impact.

What We Offer

Operating Model Design

Reimagine how your marketing function works—across teams, channels, and partners.
We help you:

  • Design agile, scalable org models
  • Clarify roles and governance
  • Balance in-house and outsourced capabilities

Capability & Maturity Assessment

Know where you stand, and where to go next.
We assess your current capabilities and build tailored roadmaps for growth across:

  • Strategy & planning
  • Data & analytics
  • Content & campaign execution

Performance & ROI Optimization

Show marketing’s value with metrics that matter.
We guide you in:

  • Defining marketing KPIs
  • Building ROI and attribution models
  • Aligning budgets to business priorities

MarTech & Data Strategy

Turn your tech stack into a growth enabler.
Our experts help you:

  • Audit and streamline your MarTech ecosystem
  • Build data integration strategies
  • Enable automation and personalization at scale

Workflow & Process Design

Streamline how work flows through your team.
We optimize:

  • Campaign management processes
  • Content development and approvals
  • Intake and prioritization workflows

Talent Strategy & Change Enablement

Empower your team to thrive through transformation.
We support:

  • Skills assessments and upskilling
  • Change management and team alignment
  • Leadership coaching and enablement

Creative Operations & In-House Agency Optimization

Boost the impact of your internal agency or creative team.
We specialize in:

  • Operating model design
  • Resource planning and traffic management
  • Creative performance metrics

Why TMCG?

  • End-to-End Expertise across marketing, operations, and technology
  • Tailored Frameworks that flex to your industry and culture
  • Collaborative Approach that drives adoption and long-term success
  • Results That Matter, grounded in measurable business impact

Ready to Build a Future-Ready Marketing Org?

 Let’s talk about how we can help your marketing team deliver more impact—with less friction. 

Start the Conversation
  • Home
  • Marketing & Sales
  • Implementation
  • Operations
  • Talent & Performance
  • Strategy
  • Transformation
  • Contact Us

The Murray Consulting Group

info@tmcg-augusta.com

Copyright © 2025 The Murray Consulting Group - All Rights Reserved.

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

DeclineAccept