Organizational Effectiveness
Unlock Growth with High-Performance Teams
At TMCG, we help companies design and build marketing and sales organizations that drive sustained, scalable growth. Whether you're looking to strengthen go-to-market execution, boost seller effectiveness, or elevate marketing impact, we partner with you to shape the capabilities and structures needed to win in competitive markets.
What We Do
Design High-Impact Commercial Organizations
We structure your marketing and sales teams to align with business goals, customer needs, and growth strategies.
- Sales force design & segmentation
- Marketing org structure by region, product, or channel
- Clear role definitions & accountability frameworks
- Centralized vs. decentralized model evaluations
Build Capabilities that Drive Performance
We identify skill gaps and help you develop the talent, tools, and training needed for long-term success.
- Sales & marketing capability assessments
- Competency models & development roadmaps
- Training programs & coaching enablement
- Performance management systems
Streamline Processes for Speed & Efficiency
We optimize your operating model to accelerate execution and improve collaboration across commercial functions.
- Lead-to-cash process optimization
- End-to-end journey mapping
- Agile sales & marketing operating models
- Governance, KPIs, and decision frameworks
Boost Sales Enablement & Effectiveness
We enhance seller productivity through smarter tools, better content, and deeper insights.
- Sales playbooks & enablement toolkits
- CRM optimization & user adoption
- Buyer journey design & messaging
- Sales content strategy & asset delivery
Improve Marketing ROI & Impact
We help marketing teams become more strategic, data-driven, and aligned with sales outcomes.
- Campaign planning & measurement
- Budget optimization & resource allocation
- Brand management frameworks
- Real-time dashboards & KPI tracking
Lead Change with Confidence
We support the human side of transformation to ensure lasting adoption and cultural alignment.
- Change readiness & stakeholder engagement
- Communication & training strategies
- New ways of working & culture shaping
Why Partner With TMCG?
- Strategic & Practical – We connect big-picture thinking with real-world implementation.
- Cross-Industry Know-How – From startups to global enterprises, we bring experience that matters.
- People-Centered Approach – We empower your teams to own and sustain the change.
- Results That Stick – Our work delivers measurable impact long after the project ends.
Ready to Transform Your Organization?
Let’s build a commercial engine that’s agile, aligned, and built for growth.
The Murray Consulting Group
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